Client: Life Improvement Media
Title: “The Controversial 2018 Snapchat Update”
Source: The Life Improvement Media Blog
Word Count: 505
Our team has blogged a bit about social media in the past. We don’t do consistent social media blogs because it’s not the only service we provide. Facebook Ads and Google Adwords, as well as social content writing, are what we do the most. However, a Snapchat blog and the history of Facebook, Twitter, and Instagram have made their way to our archives. Today, we’re going to bring some news about Snapchat to the surface. Many media outlets have covered it, but not a marketing agency has given their two cents until now.
If you have been paying attention to influencers in social media, marketing or just the latest tech news, we’re sure you’ve heard Evan Spiegel’s name. There was some criticism that hit the media when he posed for the cover of Vogue magazine. A lot of people in the business world agreed that ‘when the CEO of a tech company poses for a fashion magazine, the company is in trouble.’ This came shortly after a lot of ups and downs with their public stock.
Basic User Design / User Interface Backfire
In 2018, Snapchat released an update that in their opinion would make things easier inside the app. The basic premise was that there’s a mixed pool of content from your friends and other sources like news outlets. Evan Spiegel, the CEO of Snapchat, made a video explaining his desire to separate the friendship content apart from media and news outlets and re-organize both.
Previously, the app opened to the camera. Swiping to the left brought up the chat page where you can chat or snap your friends. Swiping right from the camera lead to the content page, full of friends and news content jumbled together. Now, friends are separated and in a different order. Scrolling to respond to them is now their struggle.
The update brought criticism from celebrities and plenty of regular, obsessed users. The update frustrated a lot of users and they backlashed in tweets to @Snapchat. Kylie Jenner tweeted “sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.” The 20-year-old’s words hit Snapchat where it hurt … public stocks (again).
The -$1.3 Billion Tweet
As it turns out, Kylie Jenner’s tweet caused investors to dump, and we mean, DUMP stock in Snapchat. It’s comical to think that a single tweet sparked a wildfire of anxiety that caused Snapchat to lose $1.3 billion in stock.
Jenner isn’t alone in the frustrated world of the Snapchat update. According to CNN, “Chrissy Teigen tweeted: “How many people have to hate an update for it to be reconsidered?”” — Source: CNN. For those who don’t know, Teigen is a model who was featured in Sports Illustrated, but she still made her opinion known as did mostly fans of the app.
The bottom line? You don’t have to use the app if you don’t like it. You don’t have to use any app you don’t like. Keep it simple and do what’s best for you.